Attorney Advertising

LTB logo

Some Words About That Badass Lawyer Ad [Updated]

It is, in fact, totally badass. With that out of the way, here are a few minor criticisms. First of all, lawyer advertising of course has to be true and not misleading. Beyond that, lawyers have a First Amendment right…



LTB logo

More on that Atrocious Lawyer Ad [Updated]

Seriously! Sorry, I should be more specific—this is the atrocious lawyer ad I mentioned last week that featured the appallingly stereotypical depiction of a Chinese person. See "No, I Don't See Anything Wrong With This Lawyer Ad. Why Do You Ask?" (Nov….




LTB logo

WWII Legal Ad Compared Clients to Nazis

Well, technically, just to the Wehrmacht: "If like Poland you're not ready for the onslaught, you too could be ruthlessly torn apart and partitioned between rival dictatorships! Let Bobbs-Merrill intervene on your behalf." This is from an interesting article by…


LTB logo

Attorney’s Ad Reminds Potential Clients He Is Alive

Normally, if you felt it was necessary to take out an ad to tell people you were still alive, it'd be safe to say that business wasn't going well. This is probably the one exception to that rule: The two…


LTB logo

Your Head + Lincoln’s Body = Instant Credibility

Sure, you could spend years actually developing a reputation for trustworthiness and plain-spoken honesty, or you could just Photoshop your head onto the body of somebody who's already done that. This lawyer in the Philadelphia area has chosen the more…


LTB logo

New York, Florida, Whatever

The ad to the right appeared in a Law360 newsletter that was circulated today. Phillips Lytle is a New York firm, and so possibly the intended message is that even if you are in, let's say, Florida, Phillips Lytle can help you…


LTB logo

If You’ve Been Blown Up, Call This Firm Now

Here's another quality personal-injury-lawyer ad.  If you've been trying to come up with good marketing ideas for your firm and have been wondering how many explosions you could get into a 30-second TV spot, the answer is "at least eleven":…