Attorney Advertising

New York, Florida, Whatever

The ad to the right appeared in a Law360 newsletter that was circulated today. Phillips Lytle is a New York firm, and so possibly the intended message is that even if you are in, let's say, Florida, Phillips Lytle can help you…


If You’ve Been Blown Up, Call This Firm Now

Here's another quality personal-injury-lawyer ad.  If you've been trying to come up with good marketing ideas for your firm and have been wondering how many explosions you could get into a 30-second TV spot, the answer is "at least eleven":…


Seriously Funny Lawyer Ads?

I have not devoted nearly enough space here (yet) to the phenomenon of horrifyingly bad lawyer advertising of the kind that you tend to see during "Judge Judy" or on very-late-night TV. While lawyer advertising in general is not especially…


Least Exciting Exciting Event Ever

Got this email the other day: ADVERTISEMENT Detention Pond Design: Water Storage Solutions March 9, 2009 1:00 PM – 2:30 PM Eastern Register Today For This Exciting Event. Teleconference Highlights View Complete Agenda You will learn design tips for both…


The Law Accordion to Hanson Bridgett

Would your managing partner wear lederhosen for a marketing video?  If not, maybe you work at the wrong firm. To celebrate a name change and its 50th birthday, the firm now known as HansonBridgett has put together the video below,…


“Heavy Hitter” On the Ropes

The Nevada Bar Association said earlier this month that it had received a complaint against personal-injury lawyer Glen Lerner, and that it was investigating.  Lerner is extremely well-known in Nevada, largely because of his ridiculous TV commercials, which have shown…