Although this is a saga that long-time LTB readers may be quite familiar with by now (see, e.g., "Reasonable Consumer Would Know 'Crunch Berries' Are Not Real, Judge Rules," Lowering the Bar (June 2, 2009)), my column this week for Forbes.com is a decent summary of the whole drama.  You can read it at the link below if you are new here or want to relive the experience.

The editors seem to have been a little uneasy about my proposed title, "Lawsuits Accuse Sea Captain of Thrusting His Berries at Unsuspecting Consumers," so we ended up going with this one.

Link: California Plagued With Frooty Lawsuits, Forbes.com (July 22, 2010).