DWI Lawyer Marketing Fail or Marketing Genius?
You be the judge. I think you could spin this one. From several sources (via the ABA Journal)
Attorney Advertising
WWII Legal Ad Compared Clients to Nazis
Well, technically, just to the Wehrmacht: "If like Poland you're not ready for the onslaught, you too could be ruthlessly torn apart and partitioned between rival dictatorships! Let Bobbs-Merrill intervene on your behalf." This is from an interesting article by…
Attorney’s Ad Reminds Potential Clients He Is Alive
Normally, if you felt it was necessary to take out an ad to tell people you were still alive, it'd be safe to say that business wasn't going well. This is probably the one exception to that rule: The two…
Your Head + Lincoln’s Body = Instant Credibility
Sure, you could spend years actually developing a reputation for trustworthiness and plain-spoken honesty, or you could just Photoshop your head onto the body of somebody who’s already done that. This lawyer in the Philadelphia area has chosen the more…
New York, Florida, Whatever
The ad to the right appeared in a Law360 newsletter that was circulated today. Phillips Lytle is a New York firm, and so possibly the intended message is that even if you are in, let's say, Florida, Phillips Lytle can help you…
If You’ve Been Blown Up, Call This Firm Now
Here's another quality personal-injury-lawyer ad. If you've been trying to come up with good marketing ideas for your firm and have been wondering how many explosions you could get into a 30-second TV spot, the answer is "at least eleven":…
Seriously Funny Lawyer Ads?
I have not devoted nearly enough space here (yet) to the phenomenon of horrifyingly bad lawyer advertising of the kind that you tend to see during "Judge Judy" or on very-late-night TV. While lawyer advertising in general is not especially…
Least Exciting Exciting Event Ever
Got this email the other day: ADVERTISEMENT Detention Pond Design: Water Storage Solutions March 9, 2009 1:00 PM – 2:30 PM Eastern Register Today For This Exciting Event. Teleconference Highlights View Complete Agenda You will learn design tips for both…
The Law Accordion to Hanson Bridgett
Would your managing partner wear lederhosen for a marketing video? If not, maybe you work at the wrong firm. To celebrate a name change and its 50th birthday, the firm now known as HansonBridgett has put together the video below,…
“Heavy Hitter” On the Ropes
The Nevada Bar Association said earlier this month that it had received a complaint against personal-injury lawyer Glen Lerner, and that it was investigating. Lerner is extremely well-known in Nevada, largely because of his ridiculous TV commercials, which have shown…